As a writer, it makes perfect sense to start an author blog!

Blogging is the perfect way to experiment with your writing style. You can use a blog to present as your author platform and market your work. 

People are always looking for more to absorb, and your input can have a place in these limitless webs. 

Below are some steps you can follow to start a blog…

Discover Your Target Audience

Choose your target audience to whom you wish to dedicate your book blog, for instance, readers of a certain age or a community. It will help you determine the angle, style, and design of blog posts. 

If the target audience is younger readers, you may want to consider the following:

• Create more fun-filled and adventurous book genres.
• Write attractive and appealing posts.
• Design eye-catching sites.

If the target audience is older, you may want to consider these:

• Pay attention to more meaningful books. 
• Use conversational language.
• Use minimalistic website designs.

It is essential to consider your target audience when making decisions.

Pick a Blogging Niche

A niche is part of the book world that your blog must focus on

The more specific your niche, the better. It can mean less competition and more loyal readers. 

Check out the following ideas:

• Cover only specific genres. 
• Dedicate your blog to a particular matter. 
• Blog about certain character types found in books.

Create a Domain Name

Choosing the right domain name is very crucial. If the domain name is too complicated, readers will not be able to remember it, which may result in decreased traffic to your website.

Do an elaborate check to ensure the domain belongs entirely to you. Select a catchy name. Avoid using numbers or hyphens since it increases the chance of people mistyping your domain name and may end up going to another site entirely due to a typo error.

Select a Web Design Theme

An author's blog theme influences the user experience. A perfect blog theme must be effortless on the eyes and comfortable to navigate. Consider the one that will fit the tone of your blog:

• Pick the features you want.
• Check the color and font.
• Test the blog theme once done. 

Customize Your Blog

Create a logo for your book blog. Let people know what your blog is all about. Logo can strengthen your credibility as a blogger. You could even print your logo on various merchandise for people to purchase.

Classify Content

It is good to have a few posts uploaded before you publish your website so that when people visit the site, they can check out the samples. It is essential to classify the content if you want to work with authors and publishers who may ask you to write their book reviews. 

You can write a book review of something newly released – these are especially sought after since people want to know if the book would be worth reading before buying it. When writing a post, neatly organize your content. Include appropriate keywords.

Writing well-organized content is vital for Search Engine Optimization, which dictates which web pages show higher on the search results pages. The higher your webpage is on the list, the more the traffic, as people are more likely to click on the first result they see.

Install Plugins

A plugin is software for adding a particular functionality to a program. You can use it to extend the capabilities of your book blogging website if you have decided to use WordPress.

People use plugins for various purposes, from providing a call button to helping you to back up your website.

Promote Your Blog

Although work does not end here – it is time to promote your new blog. It can take a very long time for your new blog to accumulate traffic if you do nothing about it. So to drive traffic to your author's website, try the following:

• Spread the word. 
• Make use of social media.
• Send campaigns via email.
• Connect with other bloggers.
• Cooperate with influencers.

Track as You Go

Regularly monitor the author's blog performance to ensure its growth. Try different content types and note down which ones bring more traffic. Tracing blog performance is especially important for bloggers who want to monetize their blogs.

Conclusion

A blog is a regularly updated site with content relating to books written in an informal style. 

Some good reasons to start a book blog: 

• Initiate a book blog if reading is your passion.
• If you want to recommend books and authors, write book reviews, and improve your writing skills, or 
• If you wish to make a living from your passion for books.

If you are an author and want to create something meaningful, then starting a blog is ideal!