This book is about the inspirational journey of Jotvinder Singh (fondly called Jojo), and his furry friends who led him to follow his passion, eventually making it a fully professional entity in the pet food market. Woof Yums, initially a start-up, was launched with the intention of providing a daily service of fresh and nutritious meals for strays and pets. What started as a passion soon turned into his life’s purpose as his bond with the animals strengthened over time (explaining his preference of animals over human beings!). He has been bestowed with The Most Promising Entrepreneur ‘19 award at Gurugram’s Achievers Award 2019. He has been honoured as Dilli Ka Dhakkad ‘19 (Big FM, Delhi), Skill India Business Award 2023, Haryana Garima Award 2023, The Better India and on several talk shows including All India Radio and Federation of Indian Animal Protection Organisations (FIAPO). The deadly first wave of Corona virus saw Jojo arrange 50 kgs of dog food daily for multiple days to feed 400+ stray dogs. His efforts have also been mentioned in Prime Minister Narendra Modi’s Mann Ki Baat (Dec’20).
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