Fashion Fables
Inside the Business of Fashion
ISBN 9788119316212
 Publication Date
  Pages 258

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In Fashion Fables, the industry insider Anindya Ray opens the doors to the captivating world of the fashion retail industry, sharing his firsthand experiences and unparalleled insights gained from over three decades of experience. Anindya Ray, who embarked on his writing journey through the blog Inside Apparel in 2020, has expertly translated his vast knowledge and deep understanding of the fashion retail business into this engaging and enlightening narrative. What was once a blog has now blossomed into a must-read book for anyone passionate about fashion or curious about the intricate workings of the global supply chain. Through personal anecdotes, thought-provoking analysis, and in-depth research, he presents a vivid and comprehensive account of his experiences, capturing the essence of an industry that has shaped cultures and economies worldwide. Fashion Fables is an indispensable guide for industry enthusiasts, professionals, and anyone curious about the captivating journey of the fashion retail industry.

Contents
Foreword
1. PART 1 - THE FUTURE OF FASHION
1.1 Future of the Fashion Industry and its Impact
1.2 The Future of Fashion Marketing
1.3 The Future of Fashion Design
1.4 The Future of Fashion Buying
1.5 The Future of Fashion Sourcing
1.6 The Future of Fashion Vendor
1.7 From the Readers’ Mind!
2. PART 2 - THE MYTHS IN FASHION DESIGN
2.1 How Many Colours are Too Many?
2.2 What’s in a Fit?
2.3 Is Fashion Design Commercial Art or Fine Art?
2.4 Are Seasons Relevant in Fashion Anymore?
2.5 Do We Really Understand Innovation?
2.6 From the Readers’ Mind!
3. PART 3 - HUMOUR BEHIND THE SCENES
3.1 The ‘Not Invented by Me’ Syndrome
3.2 Roughly Right or Perfectly Late???
3.3 The Quality of Errors!
3.4 The Order of The Phoenix!
3.5 Different Quality for Different Folks
3.6 Decoding the Consumer Code
3.7 The Vanity of Sizes
3.8 Grab that Attention
3.9 From the Readers’ Mind!
4. PART 4 - WHAT IS THE SECRET SAUCE OF CREATING EFFICIENT SUPPLY CHAINS?
4.1 Trust-Based Supply Chains
4.2 Vendor-To-Vendor Partner
4.3 How To Become A Preferred Customer?
4.4 Trust-Based Supply Chains are the Future of Retail
5. PART 5 - MY SOURCING JOURNAL
5.1 Does Anyone Plan in Sourcing?
5.2 Selecting the Right Vendor
5.3 A Clean Sourcing Organisation - Is it Really Possible?
5.4 The Much-maligned T&A in Sourcing
5.5 Regional or Centralised - What Really Works!
5.6 Reducing Cogs - The Eternal Quest!
5.7 Reviews - The Secret of Operational Excellence
5.8 Vendor – How to Be Future Ready?
5.9 From the Readers’ Mind!
Afterword
Acknowledgements
A pivotal figure in the Fashion & Apparel Industry for over three decades, Anindya Ray has held key positions in Buying & Merchandising, Design, Marketing, Sales, Sourcing & Quality with brands like US Polo Assn, Flying Machine, Arrow, Nautica, Calvin Klein, Gap, Aeropostale, Allen Solly & Benetton to name a few. Kickstarting his career in 1987 with InterShoppe, India’s first fashion retail chain, he has, over the years, worked with leading companies like Arvind Fashions, Madura Garments, DCM Benetton and Bombay Dyeing. He is currently the Founder and CEO of Studio Earth. This book is Anindya’s effort to make his thoughts heard among the industry’s like-minded professionals to further share their experiences with a larger interested audience.

Fashion Fables

Fashion Fables

Fashion Fables

Inside the Business of Fashion

ANINDYA RAY

Fashion Fables

Inside the Business of Fashion

ANINDYA RAY

First Edition, 2023

Copyright © Anindya Ray, 2023

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.

This book can be exported from India only by the publishers or by the authorized suppliers. Infringement of this condition of sale will lead to Civil and Criminal prosecution.

Paperback ISBN: 978-81-19316-23-6

Note: Due care and diligence has been taken while editing and printing the book; neither the author nor the publishers of the book hold any responsibility for any mistake that may have inadvertently crept in.

The publishers shall not be liable for any direct, consequential, or incidental damages arising out of the use of the book. In case of binding mistakes, misprints, missing pages, etc., the publishers’ entire liability, and your exclusive remedy, is replacement of the book within one month of purchase by similar edition/reprint of the book.

Printed and bound in India by

info@16leaves.com

First Edition, 2023

Copyright © Anindya Ray, 2023

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.

This book can be exported from India only by the publishers or by the authorized suppliers. Infringement of this condition of sale will lead to Civil and Criminal prosecution.

Paperback ISBN: 978-81-19316-23-6

Note: Due care and diligence has been taken while editing and printing the book; neither the author nor the publishers of the book hold any responsibility for any mistake that may have inadvertently crept in.

The publishers shall not be liable for any direct, consequential, or incidental damages arising out of the use of the book. In case of binding mistakes, misprints, missing pages, etc., the publishers’ entire liability, and your exclusive remedy, is replacement of the book within one month of purchase by similar edition/reprint of the book.

Printed and bound in India by

info@16leaves.com

First Edition, 2023

Copyright © Anindya Ray, 2023

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.

This book can be exported from India only by the publishers or by the authorized suppliers. Infringement of this condition of sale will lead to Civil and Criminal prosecution.

Paperback ISBN: 978-81-19316-23-6

Note: Due care and diligence has been taken while editing and printing the book; neither the author nor the publishers of the book hold any responsibility for any mistake that may have inadvertently crept in.

The publishers shall not be liable for any direct, consequential, or incidental damages arising out of the use of the book. In case of binding mistakes, misprints, missing pages, etc., the publishers’ entire liability, and your exclusive remedy, is replacement of the book within one month of purchase by similar edition/reprint of the book.

Printed and bound in India by

info@16leaves.com

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Description

In Fashion Fables, the industry insider Anindya Ray opens the doors to the captivating world of the fashion retail industry, sharing his firsthand experiences and unparalleled insights gained from over three decades of experience. Anindya Ray, who embarked on his writing journey through the blog Inside Apparel in 2020, has expertly translated his vast knowledge and deep understanding of the fashion retail business into this engaging and enlightening narrative. What was once a blog has now blossomed into a must-read book for anyone passionate about fashion or curious about the intricate workings of the global supply chain. Through personal anecdotes, thought-provoking analysis, and in-depth research, he presents a vivid and comprehensive account of his experiences, capturing the essence of an industry that has shaped cultures and economies worldwide. Fashion Fables is an indispensable guide for industry enthusiasts, professionals, and anyone curious about the captivating journey of the fashion retail industry.

Table of contents
Contents
Foreword
1. PART 1 - THE FUTURE OF FASHION
1.1 Future of the Fashion Industry and its Impact
1.2 The Future of Fashion Marketing
1.3 The Future of Fashion Design
1.4 The Future of Fashion Buying
1.5 The Future of Fashion Sourcing
1.6 The Future of Fashion Vendor
1.7 From the Readers’ Mind!
2. PART 2 - THE MYTHS IN FASHION DESIGN
2.1 How Many Colours are Too Many?
2.2 What’s in a Fit?
2.3 Is Fashion Design Commercial Art or Fine Art?
2.4 Are Seasons Relevant in Fashion Anymore?
2.5 Do We Really Understand Innovation?
2.6 From the Readers’ Mind!
3. PART 3 - HUMOUR BEHIND THE SCENES
3.1 The ‘Not Invented by Me’ Syndrome
3.2 Roughly Right or Perfectly Late???
3.3 The Quality of Errors!
3.4 The Order of The Phoenix!
3.5 Different Quality for Different Folks
3.6 Decoding the Consumer Code
3.7 The Vanity of Sizes
3.8 Grab that Attention
3.9 From the Readers’ Mind!
4. PART 4 - WHAT IS THE SECRET SAUCE OF CREATING EFFICIENT SUPPLY CHAINS?
4.1 Trust-Based Supply Chains
4.2 Vendor-To-Vendor Partner
4.3 How To Become A Preferred Customer?
4.4 Trust-Based Supply Chains are the Future of Retail
5. PART 5 - MY SOURCING JOURNAL
5.1 Does Anyone Plan in Sourcing?
5.2 Selecting the Right Vendor
5.3 A Clean Sourcing Organisation - Is it Really Possible?
5.4 The Much-maligned T&A in Sourcing
5.5 Regional or Centralised - What Really Works!
5.6 Reducing Cogs - The Eternal Quest!
5.7 Reviews - The Secret of Operational Excellence
5.8 Vendor – How to Be Future Ready?
5.9 From the Readers’ Mind!
Afterword
Acknowledgements
Biographical note
A pivotal figure in the Fashion & Apparel Industry for over three decades, Anindya Ray has held key positions in Buying & Merchandising, Design, Marketing, Sales, Sourcing & Quality with brands like US Polo Assn, Flying Machine, Arrow, Nautica, Calvin Klein, Gap, Aeropostale, Allen Solly & Benetton to name a few. Kickstarting his career in 1987 with InterShoppe, India’s first fashion retail chain, he has, over the years, worked with leading companies like Arvind Fashions, Madura Garments, DCM Benetton and Bombay Dyeing. He is currently the Founder and CEO of Studio Earth. This book is Anindya’s effort to make his thoughts heard among the industry’s like-minded professionals to further share their experiences with a larger interested audience.
Excerpt

Fashion Fables

Fashion Fables

Fashion Fables

Inside the Business of Fashion

ANINDYA RAY

Fashion Fables

Inside the Business of Fashion

ANINDYA RAY

First Edition, 2023

Copyright © Anindya Ray, 2023

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.

This book can be exported from India only by the publishers or by the authorized suppliers. Infringement of this condition of sale will lead to Civil and Criminal prosecution.

Paperback ISBN: 978-81-19316-23-6

Note: Due care and diligence has been taken while editing and printing the book; neither the author nor the publishers of the book hold any responsibility for any mistake that may have inadvertently crept in.

The publishers shall not be liable for any direct, consequential, or incidental damages arising out of the use of the book. In case of binding mistakes, misprints, missing pages, etc., the publishers’ entire liability, and your exclusive remedy, is replacement of the book within one month of purchase by similar edition/reprint of the book.

Printed and bound in India by

info@16leaves.com

First Edition, 2023

Copyright © Anindya Ray, 2023

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.

This book can be exported from India only by the publishers or by the authorized suppliers. Infringement of this condition of sale will lead to Civil and Criminal prosecution.

Paperback ISBN: 978-81-19316-23-6

Note: Due care and diligence has been taken while editing and printing the book; neither the author nor the publishers of the book hold any responsibility for any mistake that may have inadvertently crept in.

The publishers shall not be liable for any direct, consequential, or incidental damages arising out of the use of the book. In case of binding mistakes, misprints, missing pages, etc., the publishers’ entire liability, and your exclusive remedy, is replacement of the book within one month of purchase by similar edition/reprint of the book.

Printed and bound in India by

info@16leaves.com

First Edition, 2023

Copyright © Anindya Ray, 2023

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.

This book can be exported from India only by the publishers or by the authorized suppliers. Infringement of this condition of sale will lead to Civil and Criminal prosecution.

Paperback ISBN: 978-81-19316-23-6

Note: Due care and diligence has been taken while editing and printing the book; neither the author nor the publishers of the book hold any responsibility for any mistake that may have inadvertently crept in.

The publishers shall not be liable for any direct, consequential, or incidental damages arising out of the use of the book. In case of binding mistakes, misprints, missing pages, etc., the publishers’ entire liability, and your exclusive remedy, is replacement of the book within one month of purchase by similar edition/reprint of the book.

Printed and bound in India by

info@16leaves.com

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