User identities and access rights are defined and managed by an Identity and Access Management (IAM) system.
1. Single Sign-On (SSO): SSO is an IAM technology that allows users to log into one of an organization’s domains and then automatically log into a set of other properties. For example, when you connect to Google, you are instantly logged into your Gmail and YouTube accounts. SSO minimizes friction for users because they don’t have to remember multiple credentials for each application.
2. Multi-Factor Authentication (MFA): Implementing MFA is crucial to protect your organization’s data from malicious intrusions, and virtually every IAM platform offers some form of MFA. However, it’s equally crucial to customize MFA with the appropriate level of security. IN B2C contexts, you need to consider UX and try not to create unnecessary friction for users who don’t want to be subjected to heightened scrutiny every time they log in.
3. Anomaly Detection: IAM systems may assist in detecting and mitigating harmful attacks in a variety of ways. IAM solutions identify attacks by analyzing signals such as traffic velocity, identifying login behaviors that deviate from a user’s pattern (such as geolocation and browser), using a compromised password, or using equipment and IP addresses with a negative reputation.