Reading is becoming, undoubtedly digital

Audio is a new star in the publishing industry as sales soar across genres. Writers are turning to spoken words as their preferred medium, encouraged by a boom in audiobook sales that is transforming the publishing industry.

Audiobooks are currently the fastest-growing segment of the digital publishing world in both the Western and the Russian book markets. An audiobook today is one of the promising formats for replicating literature.

The audiobook and podcasting markets are growing faster than the media and entertainment markets. There is a consistent growth in the audio industry for many years now.

The rise of audio has indeed gone hand in hand with an increase in subscription services. The story is about how a market we were familiar with can get bigger--

The hot audio content: Audiobooks

We owe a great deal to digital: because of it, we made it through the last two years quite brilliantly, despite the pandemic. And now that it is part of our lives, Digital can further change the world.

Spending on audiobooks has doubled in the past five years. Because audiobooks are almost sold directly as regular books with the ad-first revenue income source, the business is much larger.

It is the fastest-growing area of consumer publishing and has breathed new life into the sector, with more investment in production and high-profile narrators.

There are incentives to speed up the process of audiobook creation and also bring down the cost. Audiobooks are good for business and will become even more popular. The real opportunity lies within the newsrooms that have built podcasting studios over the past few years. If you have podcast listeners and are publishing books by your authors, adding audiobooks to your subscription offering would be good enough to boost their engagement. Distributing or even translating the Audiobooks into English would provide additional benefits.

What is so special about listening?

The benefits of listening are extensive

Listening to an audiobook can help more with empathy and make the story come alive. Top thriller writers opt to publish solely in a spoken-word format as demand rises. Audio articles, short audio briefings, and audiobooks are the next logical steps for publishers already embracing the digital audio revolution.

In addition to keeping an open database, it was the first big tech company that furnished a podcast app in the default setup of smartphones.

We could call online self-publishing platforms the ‘social media for literature. Self-published authors have transformed the industry, accounting for around 35% of all eBook sales as per reports by the official book trade market.

Hearing is Believing

The anticipated growth in audiobooks and podcasts is part of a trend of better-than-you-might-think growth in audio overall. For instance, the United States recorded music revenues 12 percent higher in 2019, proving that even physical music media can have consumer appeal. People use headphones for more than just audiobooks and podcasts. They illustrate how important our hearing is.

Listening is the first language skill that we acquire. Almost 90% of what we learn, we learn by listening. For learners who have difficulty reading, audiobooks can be a better choice. It also makes it inclusive and fun!

There are many reasons why audiobooks are an essential part of learning. Voice books can change how we listen, read, and learn. It improves the literacy of young readers and those for whom English is a second language.

Audio is the voice whispering in our ears, in the background of dinner, in an office, and while driving the car.