As much as you would like to write for yourself, you need readers to read your book. Even with the most interesting story, sometimes writers miss the plot. How is that even possible?
Well, for starters, one must understand that not everyone finds the same story interesting. Second, you may have the best plot but even that can drag along if you don’t remember to keep the readers engaged.
What meets the eye first? It is the cover of course. A book cover is a strong marketing item that impacts the psychology of the reader. Even before the first few pages are looked into, a reader starts examining the front and back cover of the book. Apart from the title, font, colors, content and image, readers also judge the touch and feel of a book. When so many things play a role in purchase motive, you can only imagine how important it is.
It is often not possible to know in advance which title will sell you story best. Write down several options for a title, brainstorm with advisors and preferably save it for the end. By the time you finish writing, you are more likely to narrow it down to fewer options. If necessary, have a subtitle. This will also let your readers know what they can expect from the story.
A blurb is primarily written for promotional purposes. Many articles have suggested that blurbs engage readers to such extents that they are instantly motivated to purchase the book. Famous personalities may have endorsed your book and these endorsements appear along with the blurb. Now, if someone who is widely recognized has given ‘thumbs up’ to your book, it is more likely that your reader will not think twice before buying it.
Back Cover Basics
Your blurb, ISBN and publisher details may appear here. Add a bio as well. That is, a bit about the author along with a picture. Readers would love to know who’s communicating with them through the book. As simple as it sounds, it does create an impression. You may like to include a quote, a line promising a good read or just an inspiring thought. With all this, make sure the content is minimalistic as no one likes a cramped cover. Leave the reader with a curiosity to know more.
The Ultimate Story
Content is king! We have heard this many a times. As much as we do everything right, this is the bottom line. Spend time with you story. Craft it, develop it and perfect it with the help of a great editor. The result you are looking for is for your readers to be so gripped by the story that they can’t put the book down.
Written by – Radhika Pillai